Entry Topical Term
001 - CONTROL NUMBER
- control field: 4427
003 - CONTROL NUMBER IDENTIFIER
- control field: IED_BCN
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20191111122907.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 091110i||anzn|babn |a ana
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
- Record control number: a15041451
- Source: ES-BaBC
035 ## - SYSTEM CONTROL NUMBER
- System control number: 1295-09680
040 ## - CATALOGING SOURCE
- Original cataloging agency: ES-BaBC
- Language of cataloging: cat
- Transcribing agency: IED_BCN
- Modifying agency: ES-BaBC
- Subject heading/thesaurus conventions: lemac
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
- Universal Decimal Classification number: 659.12:658.8
- Edition identifier: 2004
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Construcció de marca (Màrqueting)
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Branding (Màrqueting)
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Estratègia de marca (Màrqueting)
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Productes de marca
- General subdivision: Màrqueting
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Màrqueting
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Productes de marca
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Publicitat
670 ## - SOURCE DATA FOUND
- Source citation: LCSH
- Information found: (enc.: Branding (Marketing))
670 ## - SOURCE DATA FOUND
- Source citation: RAMEAU
- Information found: (enc.: Stratégie de marque)
670 ## - SOURCE DATA FOUND
- Source citation: TERMCAT
670 ## - SOURCE DATA FOUND
- Source citation: Google, 10 nov. 2009
- Information found: (115.000 pàgines en català per a "Construcció de marca"; 89.500 per a "Estratègia de marca")
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Useu-lo per a les obres que tracten de l'activitat de màrqueting, especialment de comunicació, orientada a donar personalitat pròpia a una marca i a reforçar-ne la identitat
750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Topical term or geographic name entry element: Branding (Marketing)