Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 4589
003 - CONTROL NUMBER IDENTIFIER
- control field: IED_BCN
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20200116182134.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 020417i||anzn|babn |a ana
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
- Record control number: a14227083
- Source: ES-BaBC
035 ## - SYSTEM CONTROL NUMBER
- System control number: 1161-28080
040 ## - CATALOGING SOURCE
- Original cataloging agency: ES-BaBC
- Language of cataloging: cat
- Transcribing agency: IED_BCN
- Subject heading/thesaurus conventions: lemac
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
- Universal Decimal Classification number: 658.8:366.14
- Edition identifier: 2004
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Màrqueting de relacions
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Màrqueting relacional
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Màrqueting
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Relacions amb els clients
670 ## - SOURCE DATA FOUND
- Source citation: LCSH
- Information found: (enc.: Relationship marketing)
670 ## - SOURCE DATA FOUND
- Source citation: TERMCAT
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Useu-lo per a les obres que tracten del màrqueting orientat a establir relacions sòlides i duradores amb els consumidors, que permetin satisfer-los d'una manera efectiva i aconseguir-ne la fidelitat, amb l'ajuda de les tècniques d'informació modernes i de les bases de dades relacionals
750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Topical term or geographic name entry element: Relationship marketing