Managing emotion in design innovation / Amitoj Singh

Inclou referències bibliogràfiques (pàgines 181-190) i índex.

1. Introduction -- 1.1 Importance of Emotions in Product Styling -- 1.2 Need for Studying Emotions Associated with Motorbikes -- 1.3 Development of an Emotion-Centered Research Framework -- 1.4 Research Design and Methodology -- 1.5 Social-Cultural Segmentation of Biking in India -- 1.6 Styling Differences within the Biking Segments -- 1.7 Generation of the Premise of Study -- 2. Literature-Oriented Research Framework -- 2.1 Research Traditions in Design and Emotions -- 2.2 Theoretical Applicability of the Research Hypothesis -- 2.3 Significance of the Study for Motorbike Design -- 3. Evolution of Research Methodology -- 3.1 Development of Biker–Bike Personality Measurement Instrument -- 3.2 Biker–Bike Survey Questionnaire -- 3.3 Sampling of Bikes and Bikers -- 3.4 Data Collection Procedure -- 3.5 Techniques Used for Data Analysis -- 4. The Sociocultural Segmentation of Biking -- 4.1 Bread-and-Butter Biking -- 4.2 Travel-and-Comfort Biking -- 4.4 Social-Networking Biking -- 4.5 Dexterous and Exploratory Biking -- 4.5 High-Esteem Biking -- 4.6 Identification of Biking Needs -- 4.7 Segment-Wise Comparison of Biking Needs -- 4.8 Mapping of Biking Needs on H-E-A-T Diagram -- 4.9 Mapping of Affective Experiences on the Circumplex of Emotions -- 4.10 Discussion -- 5. Emotive Quality of Biking Segments -- 5.1 Biker–Bike Personality Relationship -- 5.2 Bike Personality Factors -- 5.3 Biker Personality Factors -- 5.4 Comparing Bike Personality of Biking Segments -- 5.5 Comparing Biker Personality of Biking Segments -- 5.6 Emotive Quality of Biking Segments -- 6. Emotion-Centered Research Framework for Design Innovation -- 6.1 Salient Findings of the Study -- 6.2 Emotion-Centered Research Framework -- 6.3 Significance of the Study -- References -- Index

"This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design"-- Proveït per l'editor.

"Author's Preface How to Manage Emotions in Design Innovation In today's time frame, emotions are paramount to people, and emotional relationships are becoming more and more desirable. An extension of emotional relationships is the affinity we feel with the products that we consume in this physical world. It has become essential to explore a manner in which emotions play a vital role in the physical world with which we surround ourselves. Our ambitions, desires, and needs are all driven by our emotions. The products in the physical world support and propel these aspirations and can be seen as a reflection of our emotional desires. This has implications in the architecture design, interior design, fashion design, design of home appliances, automobiles, lifestyle products, etc. The physical world can thereby be seen as an extension of emotion-based human aspirations. Styling is an integral part of any product design and development process. During the styling process, a designer imparts emotive qualities to products. With the diminishing technological differences among products, these emotive qualities play an increasingly significant role in enhancing the desirability and sense of ownership towards the product. However, the absence of quantitative tools to evaluate and determine the emotive quality required in product innovation leads to uncertainty in the styling process. The Concept of Emoha This book proposes a new emotion-centered research framework for product styling that can be used for managing emotions in design innovation process"-- Proveït per l'editor.