TY  - BOOK
AU  - Best,Kathryn
TI  - Design Management: : Managing design strategy and implementation
SN  - 978294037324
PY  - 2006///
CY  - Lausanne
PB  - AVA Publishing
KW  - Design Management
KW  - Organización y Dirección de Empresa
KW  - Estrategia y gestion de  empresa. Entrepreneur&Innovation
N1  - This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in action
ER  -