000 00889nam a2200193 a 4500
001 283
008 2006 eng
010 _a000000283
020 0 0 _a978294037324
035 _a287
100 1 0 _aBest, Kathryn
_91048
245 1 0 _aDesign Management:
_bManaging design strategy and implementation
260 0 0 _aLausanne :
_bAVA Publishing,
_c2006
300 0 0 _a215 pag.
505 _aThis book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in action.
650 _aDesign Management
_9406
650 _aOrganización y Dirección de Empresa
_9657
650 _aEstrategia y gestion de empresa. Entrepreneur&Innovation
_919
999 _c5414
_d5414