IEDBarcelona

Design Thinking:

Lockwood, Thomas (ed)

Design Thinking: Integrating Innovation, Customer Experience and Brand Value - New York : Allworth Press, 2009 - 285 pags; rústica

Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences.

9781581156683

000003433


Design thinking
Estrategia y gestion de empresa. Entrepreneur&Innovation

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