Positioning: The Battle for Your Mind:
Al Ries, Raul ; Trout, Jack
Positioning: The Battle for Your Mind: How to be seen and heard in the overcrowed marketplace - 2ª ed. - New York : McGraw-Hill, 2001 - 213 pags 22 cm
9780071373586
000004875
Estrategia--Marketing. Concepto y fundamentos
Positioning: The Battle for Your Mind: How to be seen and heard in the overcrowed marketplace - 2ª ed. - New York : McGraw-Hill, 2001 - 213 pags 22 cm
9780071373586
000004875
Estrategia--Marketing. Concepto y fundamentos