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Advances in luxury brand management /

Advances in luxury brand management / Jean-Noel Kapferer, Joachim Kernstock, Tim Brexendorf, Shaun M. Powell - X, 256 p. 15 il - Journal of Brand Management: Advanced Collections .

ISBN: 9783319511269

LCCN: 2017935420

Subjects--Topical Terms:
Productes de luxe--Màrqueting

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