The Trend management toolkit :
Kjær, Anne Lise
The Trend management toolkit : a practical guide to the future / Anne Lise Kjaer - xiv, 243 p : il. ; 23 cm
Inclou referències bibliogràfiques i índex
"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"--
9781137370082 1137370084 9781349475193
Planificació estratègica
Mercat--Investigació
Previsió
HD30.28 / .K5745 2014
658.4/012
The Trend management toolkit : a practical guide to the future / Anne Lise Kjaer - xiv, 243 p : il. ; 23 cm
Inclou referències bibliogràfiques i índex
"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"--
9781137370082 1137370084 9781349475193
Planificació estratègica
Mercat--Investigació
Previsió
HD30.28 / .K5745 2014
658.4/012