The fashion forecasters :
The fashion forecasters : a hidden history of color and trend prediction /
edited by Regina Lee Blaszczyk and Ben Wubs
- xvii, 275 pàgines : il·lustracions en color ; 23 cm
Inclou referències bibliogràfiques (p. 264-267) i índex
1. Beyond the crystal ball: the rationale behind color and trend forecasting / Regina Lee Blaszczyk and Ben Wubs -- Part one. When Paris led and America followed : 2. The rise of color forecasting in the United States and Great Britain / Regina Lee Blaszczyk ; 3. Tobé Coller Davis: a career in fashion forecasting in America / Véronique Pouillard and Karen Jamison Trivette -- Part two. Going international : 4. From window dresser to fashion forecaster: David Wolfe of the Doneger Group tells how he got started in trends ; 5. What do baby boomers want?: how the swinging sixties became the trending seventies / Regina Lee Blaszczyk ; 6. The view from Paris: Nelly Rodi and the early days of french trend forecasting ; 7. Fibers, feathers, and the future: Ornella Bignami on the importance of materials ; 8. Fashion prediction and the transformation of the japanese textile industry: the role of Kentaro Kawasaki, 1950–90 / Pierre-Yves Donzé ; 9. Interstoff's fashion table: the internalization of fashion forecasting at the world's most important fashion fabric fair / Ben Wubs ; 10. The role of the Pitti Uomo trade fair in the menswear fashion industry / Mariangela Lavanga -- Part three. The digital imperative : 11. Looking behind the scenes of swedish fashion forecasting / Ingrid Giertz-Mårtenson ; 12. Trending online: Valerie Wilson Trower discusses stylesight in the Asia Pacific region ; 13. Fast fashion, fast futures: Catronia McNab on WGSN and the global digital world -- Part four. Conclusion : 14. Fashion futures / Regina Lee Blaszczyk and Ben Wubs
9781350017160 (cart.) 9781350017177 (rúst.)
2017046790
Indústria de la confecció--Previsió
Moda--Previsió
Inclou referències bibliogràfiques (p. 264-267) i índex
1. Beyond the crystal ball: the rationale behind color and trend forecasting / Regina Lee Blaszczyk and Ben Wubs -- Part one. When Paris led and America followed : 2. The rise of color forecasting in the United States and Great Britain / Regina Lee Blaszczyk ; 3. Tobé Coller Davis: a career in fashion forecasting in America / Véronique Pouillard and Karen Jamison Trivette -- Part two. Going international : 4. From window dresser to fashion forecaster: David Wolfe of the Doneger Group tells how he got started in trends ; 5. What do baby boomers want?: how the swinging sixties became the trending seventies / Regina Lee Blaszczyk ; 6. The view from Paris: Nelly Rodi and the early days of french trend forecasting ; 7. Fibers, feathers, and the future: Ornella Bignami on the importance of materials ; 8. Fashion prediction and the transformation of the japanese textile industry: the role of Kentaro Kawasaki, 1950–90 / Pierre-Yves Donzé ; 9. Interstoff's fashion table: the internalization of fashion forecasting at the world's most important fashion fabric fair / Ben Wubs ; 10. The role of the Pitti Uomo trade fair in the menswear fashion industry / Mariangela Lavanga -- Part three. The digital imperative : 11. Looking behind the scenes of swedish fashion forecasting / Ingrid Giertz-Mårtenson ; 12. Trending online: Valerie Wilson Trower discusses stylesight in the Asia Pacific region ; 13. Fast fashion, fast futures: Catronia McNab on WGSN and the global digital world -- Part four. Conclusion : 14. Fashion futures / Regina Lee Blaszczyk and Ben Wubs
9781350017160 (cart.) 9781350017177 (rúst.)
2017046790
Indústria de la confecció--Previsió
Moda--Previsió