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Trend-driven innovation /

Mason, Henry, 1983-

Trend-driven innovation / Avant-títol: Beat accelerating customer expectations with Beat accelerating customer expectations with : trend-driven innovation Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu ; designed by Maria Isabel Reyes - xiii, 352 pàgines : il·lustracions (algunes en color) ; 20 cm

Inclou referències bibliogràfiques (p. 324-332) i índex

ISBN: 9781119076315 1119076315

Subjects--Topical Terms:
Relacions amb els clients
Consumidors--Conducta
Màrqueting de relacions

LC Class. No.: HF5415.5 / .M1735 2015

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