IEDBarcelona

The experience-centric organization :

Clatworthy, Simon, 1959-

The experience-centric organization : how to win through customer experience / Simon David Clatworthy - Sebastopol : O'Reilly, 2019 - 249 : il. col. ; 23 cm

The experience-centric organization -- Five steps to becoming experience-centric -- The structure of the experience-centric organization: the wheel of experience centricity -- The core behaviors of the experience-centric organization -- Organizing for experience centricity -- Starting with the experience -- Experiential translation: From experiential DNA to customer experience -- Experience fulfillment: designing the experiential journey -- D4me: designing for meaningful experiences -- Trendslation

9781492045779


Empreses--Direcció i administració

Experiència d'usuari

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