The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods /
Lewrick, Michael
The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods / Michael Lewrick, Patrick Link, Larry Leifer ; illustrations: Achim Schmidt - 309 p. : il. col. ; 19 x 24 cm
the toolbox in a nutshell -- the global survey -- what is design thinking? -- quick start -- the toolbox -- warm-ups that fit the setting : clapping game : bingo : stop & go : 30 circles : ninja : marshmallow challenge -- understand : problem statement : design principles : interview for empathy : explorative interview : ask 5x why : 5w+h questions : jobs to be done : extreme suers/lead users : stakeholder map : emotional response cards -- observe : empathy map : persona/user profile : customer journey map : aeiou : analysis questions builder : peers observing peers : trend analysis -- define point of view : "how might we..." question : storytelling : context mapping : define success : vision cone : critical items diagram -- ideate : brainstorming : 2x2 matrix : dot voting : 6-3-5 method : special brainstorming : analogies & benchmarking as inspiration : nabc : blue ocean tool & buyer utility map -- prototype : frequently used kinds of prototypes : exploration map : prototype to test : service blueprint : mvp -- test : testing sheet : feedback capture grid : powerful questions in experience testing : solution interview : structured usability testing : a/b testing -- reflect : i like, i wish, i wonder : retrospective "sailboat" : create a pitch : lean canvas : lessons learned : road map for implementation : problem to growth & scale innovation funnel -- applications : universities: me310 at Standford university : companies: "co-creation toolbox" by Siemens : intrapreneurship: "kickbox" by Swisscom : transformation: "digital transformation road map" : promotion of yong talent: "young innovators" : personal change: "design thinking life"
9781119629191
Pensament creatiu
Solució de problemes en grup
Creativitat en els negocis
Gestió de projectes
Design thinking
The design thinking toolbox : a guide to mastering the most popular and valuable innovation methods / Michael Lewrick, Patrick Link, Larry Leifer ; illustrations: Achim Schmidt - 309 p. : il. col. ; 19 x 24 cm
the toolbox in a nutshell -- the global survey -- what is design thinking? -- quick start -- the toolbox -- warm-ups that fit the setting : clapping game : bingo : stop & go : 30 circles : ninja : marshmallow challenge -- understand : problem statement : design principles : interview for empathy : explorative interview : ask 5x why : 5w+h questions : jobs to be done : extreme suers/lead users : stakeholder map : emotional response cards -- observe : empathy map : persona/user profile : customer journey map : aeiou : analysis questions builder : peers observing peers : trend analysis -- define point of view : "how might we..." question : storytelling : context mapping : define success : vision cone : critical items diagram -- ideate : brainstorming : 2x2 matrix : dot voting : 6-3-5 method : special brainstorming : analogies & benchmarking as inspiration : nabc : blue ocean tool & buyer utility map -- prototype : frequently used kinds of prototypes : exploration map : prototype to test : service blueprint : mvp -- test : testing sheet : feedback capture grid : powerful questions in experience testing : solution interview : structured usability testing : a/b testing -- reflect : i like, i wish, i wonder : retrospective "sailboat" : create a pitch : lean canvas : lessons learned : road map for implementation : problem to growth & scale innovation funnel -- applications : universities: me310 at Standford university : companies: "co-creation toolbox" by Siemens : intrapreneurship: "kickbox" by Swisscom : transformation: "digital transformation road map" : promotion of yong talent: "young innovators" : personal change: "design thinking life"
9781119629191
Pensament creatiu
Solució de problemes en grup
Creativitat en els negocis
Gestió de projectes
Design thinking