Profiting from proliferation /
Profiting from proliferation /
[editor: Allen P. Webb]
- Nova York : McKinsey & company, 2006
- 131 pàgines : il·lustracions, color ; 30 centímetres
the proliferation challenge -- designing and managing winning brand portfolios -- finding growth opportunities with a customer insights network -- transforming sales and service -- the power of a commercial operating system -- pricing in a proliferating world -- managing your business as if customer segments matter -- boosting returns on marketing investment -- managing a marketing and sales transformation -- leading the change: an interview with the CEO of P&G
Empreses--Planificació
Segmentació de mercat
the proliferation challenge -- designing and managing winning brand portfolios -- finding growth opportunities with a customer insights network -- transforming sales and service -- the power of a commercial operating system -- pricing in a proliferating world -- managing your business as if customer segments matter -- boosting returns on marketing investment -- managing a marketing and sales transformation -- leading the change: an interview with the CEO of P&G
Empreses--Planificació
Segmentació de mercat