MARC details
| 000 -CABECERA |
|---|
| Campo de control de longitud fija |
05514nam a2200217 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| Campo de control |
4883 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| Campo de control |
IED_BCN |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| Campo de control |
20220628203628.0 |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA |
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| Campo de control de longitud fija |
s2011 1 eng d |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
000004883 |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS (ISBN) |
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| Número Internacional Normalizado para Libros (ISBN) |
9780470920107 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador de origen |
IED_BCN |
| Lengua de catalogación |
cat |
| Centro transcriptor |
IED_BCN |
| 100 ## - PUNTO DE ACCESO PRINCIPAL - NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Delahaye Paine, Katie |
| 9 (RLIN) |
2221 |
| Fechas asociadas al nombre |
1952 |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Measure what matters : |
| Resto del título |
online tools for understanding customers, social media, engagement, and key relationships / |
| Mención de responsabilidad etc. |
Katie Delahaye Paine, William T. Paarblerg |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
1ª edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Lugar de publicación distribución etc. |
New Jersey : |
| Nombre del editor distribuidor etc. |
John Wiley & Sons, |
| Fecha de publicación distribución etc. |
2011 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
272 p. ; |
| Dimensiones |
16 x 2.5 x 23.6 cm |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Not your father's ruler : you can now measure everything, but you won't surive without the metrics that matter to your business ; social media isn't about media, it's about community in which you do business ; measurement is so much more than counting ; what really matters to your business? ; why measure at all? ; data-driven decision making saves time and money ; it helps allocate budget and staff ; gain a better understanding of the competition ; strategic planing ; measurement gets everyone to agree on a desired outcome ; measurement reveals strengths and weaknesses ; measurement gives you reasons to say "no" ; dispelling the myths of measurement ; measurement= punishment ; measurement will only create more work for me ; measurement is expensive ; you can't measure the roi, so why bother? ; measurement is strictly quantitative ; measurement is something you do when a program is over ; "I know what's happening: i don't need research" ; measurement, the great opportunity: shere are most companies in terms of measurement and where they could they be? : how to get started ; questions every communitacions professional must be able to answer ; what are your objectives? ; who are your program's target audience(s)? : what is important to your audiences? ; what motivates them to buy your products? ; what are your keu messages? ; who influences your audience(s)? ; how do you disribute your product or service? ; what are you going to do with the information you get from your research? ; what other measurement programs are currently underway? ; how to decide what to measure: success - are we there yet? ; making the budget argument ; how to ensure data acuracy ; incomplete assessment of variables ; relevancy of content ; commercial services omit results ; the (in)accuracy of content analysis ; a simple checklist to ensure accurete results : sevensteps to the perfect measurement program: ow to prove your results and use your results to improve ; define your goals and objectives: why are you launching this plan or pursuing this strategy? what i the "r" in roi that are you seeking to measure? ; define your environment, your audiences, and your role in the influencing team ; define your investment: what will it cost? what is the "i" in roi? ; determine your benchmarks ; define your key performance indicators: what are the metrics you will report with? ; select the right measurement tool and vendors and collect data ; turn data into action: analyze data, draw actionable conclusions, and make recommendations ; five ways to measure roi ; how to leverage your measurement results to get what you want : yes, you can afford to measure: choosing the right measurement tool for the job ; how to decide what tool is right for you: the right tool depends of the job ; how to decide what tool is right for you: the right toold deppends on the job ; tools to determine what your marketplace is saying: media content analysis ; type of media ; visibility: prominente + dominance ; tone ; messages communicated ; sources mentioned ; conversation type ; tools to determine what your marketplace is thinking: opinion ; research and surveys ; measuring awareness ; measuring preference ; measuring relationships ; measuring engagement ; tools to determine what your marketplace is doing: web analytics and behavioral metrics ; what's it really going to cost? ; controlling the cost of surveys ; controlling the cost of media content analysis ; random sample your content ; if you have no budget at all ; qualitative versus quantitative research ; focus groups provide insight ; survey provide facts -- how to measure what people are saying about you online and off : how to measure marketing, public relations, and advertising in a social media world ; the three-part social media revolution ; redefine "now" ; redefine pr, adverstising, marketing and corporate communications ; change how we quantify success ; the new rules for pr and social media ; you're not in control - and never have been ; ther is no market for your message ; it's about reaching the right eyeballs, not all eyeballs ; it's worse to not be talked about all ; building the perfect online measurement program ; the two worlds of social media ; measuring what you can control: web metrics and engagement ; lurking ; casual ; active ; committed ; loyalist ; measuring what you can't control ; define the goal ; identify your publics and determine how your social media effeorts affect them ; define your benchmarks ; determine the specific kpis by which you will define success ; select a tool ; collect data, analyze results, make recommendations and measure again ; a final word on roi and comparing social media to other tactics what's wrong with advertising value equivalency? |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA - TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento inicial |
Social Media. Customer Service.Estrategia y gestión de empresa |
| 9 (RLIN) |
2222 |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) |
|---|
| Fuente de clasificación o esquema de ordenación en estanterías |
Library of Congress Classification |
| Koha [por defecto] tipo de item |
Llibre |
