Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 2000

003 - CONTROL NUMBER IDENTIFIER

• control field: IED_BCN

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180201105157.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180201|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: IED_BCN
• Transcribing agency: IED_BCN

100 ## - HEADING--PERSONAL NAME

• Personal name: Kotler, Philip ; Trias de Bes, Fernando

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (IED_BCN)2510: Kotler, Philip ; Trias de Bes, Fernando, Lateral Marketing: New Techniques for Finding Breakthrough Ideas, 2003