Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 2085
003 - CONTROL NUMBER IDENTIFIER
- control field: ES-BaBC
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20190912144650.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 931216 ||aczn|aabn |n aaa
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: n 78024655
035 ## - SYSTEM CONTROL NUMBER
- System control number: (OCoLC)oca00160985
035 ## - SYSTEM CONTROL NUMBER
- System control number: (CaEvSKY)skya1245158
040 ## - CATALOGING SOURCE
- Original cataloging agency: IED_BCNES-BaBC
- Language of cataloging: cat
- Transcribing agency: IED_BCN
- Subject heading/thesaurus conventions: lemac
100 1# - HEADING--PERSONAL NAME
- Personal name: Kapferer, Jean-Noël
370 ## - ASSOCIATED PLACE
- Associated country: France
- Source of term: naf
372 ## - FIELD OF ACTIVITY
- Field of activity: Philosophy
- Source of term: lcsh
373 ## - ASSOCIATED GROUP
- Associated group: Northwestern University
374 ## - OCCUPATION
- Occupation: College teachers
- Occupation: Consultants
- Source of term: lcsh
375 ## - GENDER
- Gender: Males
- Source of term: lcdgt
377 ## - ASSOCIATED LANGUAGE
- Language code: fre
670 ## - SOURCE DATA FOUND
- Source citation: His L'enfant et la publicité, c1985:
- Information found: t.p. (Jean-Noël Kapferer) t.p. verso (prof. at HEC and ISA [France]; Ph.D. from Northwestern Univ.)
670 ## - SOURCE DATA FOUND
- Source citation: La marca: motor de la competitividad de las empresas y del crecimiento de la economía, 1991:
- Information found: title page (Jean-Noël Kapferer) back over (Jean-Noël Kapferer doctor en filosofía por la Northwestern University (USA), es experto en problemas de marca, de imagen y de influencia publicitaria. En la actualidad es profesor en diferentes centros especializados de Francia y consultor de grandes empresas de toda Europa)