A theory of semiotics / Umberto Eco

introduction- toward a logic of culture : design for a semiotic theory : "semiotics": field or discipline? : communication and/or sifnification : political boundaries: the field : natural boundaries: two definitions of semiotics : natural boundaries : inference and signification : naural boundaries: the lower threshold : naturals boundaries: the upper threshold : epistemological boundaries -- signification and communication : an elementary communicational model : systems and codes : the s-code as structure : information, communication, signification -- theory of codes : the sign-function : expression and content : denotation and connotation : message and text : content and refetent : meaning as cultural unit : the interpretant : the semantic system : the semantic markers and the sememe : the KF model : a revised semantic model : the model "Q" : the format of the semantic space : overcoding and undercoding : the interplay of codes and the message as a onpen form -- theory of sign production : a general survey : semiotic and factual statements : mentioning : the problem of a typology of signs : critique of iconism : a typology of modes of production : the aesthetic text as invention the rhetorical labor : idoelogical code switching -- the subject of semiotics