Contents:Introduction to apparel manufacturin : Organization of the apparel business ; Nature of oapparel ; Structure of the apparel industry ; Globalization of apparel manufacturing ; Organization of apparel firms according to areas of specialization : Marketing strategies ; Marqueting responsabilities in apparel firms ; Strategic marketing processes ; Retail and wholesale marketing strategies ; Labeling and licensing : Merchandising proceses ; Context of merchandising ; Concepts of apparel product lines ; Dimensions of product change ; Nature and timing of merchandisig responsabilities -- Product development : Product standards and specifications : product standards ; Sources of quality and performance standards ; Company standards for quality, size and fir, and performance ; Developing and using specifications ; Writing specifications for apparel manufacturing ; professional perspectives on product development : Garment analysis and specification development : Role of garment analysis ; Style description ; Positioning strategy ; Sizing and fit ; Materials selection ; Garment components assembly ; Final garment assembly and finishing ; Style presentation : Creative and technical design ; Influences on the design process ; Creative design ; Technical design ; Apparel design Technilogy -- Dimensions of apparel management
There are no comments on this title.