Consumer tribes edited by Bernard Cova, Robert V. Kozinets, Avi Shankar

Incluye referencias bibliográficas e índice

Tribes, Inc. : the new world of tribalism / Bernard Cova, Robert V. Kozinets and Avi Shankar -- Tribal aesthetic / Michael Maffesoli -- Marketing the savage : appropriating the tribal tropes / Robin Canniford and Avi Shankar -- The consumption of cultural heritage among a British Royal Family brand tribe / Cele C. Otnes and Pauline Maclaran -- The evolution of a subculture of consumption / John W. Schouten, Diane M. Martin and James H. McAlexander -- Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption / Diego Rinallo -- The linking value of subcultural capital : constructing the Stockholm Brat enclave / Jacob Ostberg -- Sociality in motion : exploring logics of tribal consumption among cruisers / Douglas Brownlie, Paul Hewer and Steven Treanor -- Hunting for cool tribes / Clive Nancarrow and Pamela Nancarrow -- Temperance and religiosity in a non-marginal, non-stigmatized brand community / Hope Jensen Schau and Albert M. Muñiz Jr -- Imprinting, incubation and intensification : factors contributing to fan club formation and continuance / Paul Henry and Marylouise Caldwell -- Harry Potter and the fandom menace / Stephen Brown -- Inno-tribes : Star trek as wikimedia / Robert V. Kozinets -- Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders / David J. Park ... [et al.] -- 'Gothic' entrepreneurs : a study of the subcultural commodification process / Christina Goulding and Michael Saren -- Marketing, prosumption and innovation in the fetish community / Roy Langer -- The war of the eTribes : online conflicts and communal consumption / Kristine de Valck -- Brand communities and their social antagonists : insights from the Hummer case / Marius K. Luedicke and Markus Giesler -- New consumption communities and the re-enabling of 21st century consumers / Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin -- Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe / Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola