Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota
Material type: TextPublication details: New York : Allworth Press : Design Management Institute, cop. 2003Description: vi, 281 pàgines ; 23 centímetresISBN:- 9781581152838
- 1581152833
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | R1.075 Bor (Browse shelf(Opens below)) | Núm. | Available | 2022-0109 | |
Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | R1.075 Bor (Browse shelf(Opens below)) | Núm. | Available | 2022-0110 |
Browsing IED Barcelona shelves, Shelving location: Sala, Collection: Marketing de la Moda - Fashion Marketing Close shelf browser (Hides shelf browser)
Bibliografia, p. 261-275. Índex
the fundamentals of design management : the field of design : the history of design: portraits of entrepreneurs : design and business performance : design management -- the value of design : design and marketing: differentiatin through design : design and innovation: coordination through design : design and strategy;: transformation through design -- design management in practice ; the design firm : operational design management : functional design management: managing the design department : strategic design management
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