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Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota

By: Material type: TextTextPublication details: New York : Allworth Press : Design Management Institute, cop. 2003Description: vi, 281 pàgines ; 23 centímetresISBN:
  • 9781581152838
  • 1581152833
Subject(s):
Contents:
the fundamentals of design management : the field of design : the history of design: portraits of entrepreneurs : design and business performance : design management -- the value of design : design and marketing: differentiatin through design : design and innovation: coordination through design : design and strategy;: transformation through design -- design management in practice ; the design firm : operational design management : functional design management: managing the design department : strategic design management
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Marketing de la Moda - Fashion Marketing R1.075 Bor (Browse shelf(Opens below)) Núm. Available 2022-0109
Llibre_M IED Barcelona Sala Marketing de la Moda - Fashion Marketing R1.075 Bor (Browse shelf(Opens below)) Núm. Available 2022-0110

Bibliografia, p. 261-275. Índex

the fundamentals of design management : the field of design : the history of design: portraits of entrepreneurs : design and business performance : design management -- the value of design : design and marketing: differentiatin through design : design and innovation: coordination through design : design and strategy;: transformation through design -- design management in practice ; the design firm : operational design management : functional design management: managing the design department : strategic design management

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