Designing Brand Identity: an essential guide for the whole branding team

By:

Wheeler, Alina

Material type: Text

TextPublication details: New Jersey : John Wiley & Sons, 2013Edition: 4ª EdiciónDescription: 326 pag il.colISBN:

9781118099209

Subject(s):

Online resources:

Booktrailer&Contents

Summary: From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Llibre	IED Barcelona Sala General / Gràfic	Diseño gráfico - Graphic Design	G43 Whe (Browse shelf(Opens below))	Available		2022-0040

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

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