Fashion buying / Helen Goworek

Introduction : What do fashion buyers do? : Fahsion market levels -- The role of a successful buyer : Qualities of a successful buyer : Liaising with suppliers : Negotiation : Liaising with internal departments : Management skills -- The buying cycle : Review of current season's sales and budget planning : Comparative shopping : Directional shopping : Tange planning and selection : Critical paths for product development, production and delivery -- Predicting fashion trends : Sources of fashion forecasting information : Compiling fashion forecasting information -- Range planning : Compoling a range plan : Seasons and phases : Sales history : Directional and comparative shopping : Options and colourways : Sizing : Calculating retail prices : Classifying fashion merchandise within the range plan ; Factors which affect the performance of a fashion range -- Fabric sourcing : Fibre content : Fabric construction : Fabric printing : Fabric dyeing, finishing and embellishment : Methods of fabric sourging : Fabric development : Fabric imports and export : Fabric prices -- Garment sourcing : Methods of garment sourcing : Liaising with garment suppliers : Case study in ethical garment sourcing -- Buying for own label fashion multiples : Major UK store groups : Categories of fashion multiples : Product assorment : Retail sales perfirmance : Visual merchandising and point-of-sale : Case study in own label fashion buying -- Mail order fashion buying : The mail order fashion market : Compiling a catalogue : Forecasting and assessing the sales performance of a mail order range : Buying for the internet : Case studies in mail order fashion buying -- Buying branded fashin merchandise : Budget planning and ordering merchandise : Selecting ranges of branded fashion merchandise : Processing orders and monitoring deliveries : Monitoring sales figures and reviewing the season's performance : PR and promotion : Case studies in buying branded fashion merchandise -- Fashion marketing for buyers : The fashion marketing mix : The fashion product life cycle : Customer profiles : Marketing research methods : Test-marketing fashion products : Fashion consumer behaviour -- Careers in fashion buying : Is fashoin buying the right career for you? : Qualifications for a career in fashin buying : Relevant skills for fashion buyers : Career progression in a fashion buying : Methods of finding jobs in fashion buying : CVs : Interview structure : Advice for interviewees