Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis
Material type: TextSeries: Basics fashion managementPublication details: London : Fairchild Books, 2014Description: 176 p. : il. col. ; 23 cmISBN:- 9782940411689
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | M2.075 Sha (Browse shelf(Opens below)) | Núm. | Available | 2019-0976 |
The fashion buyer : What is a fashion buyer? : Retail environments and the buyer : Fashion buying approaches : Case study; Kristen Lucio, e-commerce entrepreneur : Interview: Kristen Lucio -- Sources of buying inspiration : Buyers, designers, and markets : Market researc : Trend forecasting : Case study: Promostyl : Interview: Matthew Jeatt -- Suppliers, sourcing, and communication : What is a supply chain? : The buyer<>supplier relationship : Managing the supply base : Sourcing issues : Developing product categories and selecting lines : Fabric selection : Fabric lead times and the fashion buying cycle : Selecting and buying garments : Case study: Primark : Interview: Liam O'Farrell -- Merchandise planning : What is merchandise planning? : Developing the initial seasonal buying plan : Product sampling and final range preparation : Risk and range size issues : Getting the range balance right : Case study: SAP : Interview: Stephen Henley -- Trands in Fashion buying : Promoting activities : Technology : Corporate social responsability : Case study: Hennes & Mauritz (H&M)
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