Fashion Entrepreneur : starting your own fashion business / Sandra Burke

Fashion entrepreneurs' runway to success : Whos is this book for? : What is an entrepreneut : Fashion entrepreneurs' portfolio of skills : What is in this book? : Exercises : The fashoin and textiles calendar -- Opportunities in the fashion and creative industries : Fashion and textiles suppl chain : Supply chain oppportunities : Fashion and textile design : Manufacturing and distribution : Fashion sales and marketing : Fashion retail : Fashion industry pahtways : Fashion industry boundaries : Fashion and textile design professions : Fashion manufacturing and distribution professions : Fashion fales and marketing professions : Fashion retail professions : Fashion industry pathways professions : Fashion, industry boundary professions -- Fashion entrepreurs' traits : Genetics : Identifying opportunities : Make it happen : Risk taking -- Networking : Working with stakeholders : Fashion incubatiors : Mentors : Internet - social networking -- Competitive advantage : Competitve advantage : Barrier to entry : Niche market : Outsourginc and contracting : SWOT analysis -- Business plans : Executive summary : Product/service plan : Organization plan : Sales and marketing plan : Production and distribution plan : Financial plan : Risk management plan -- Starting your own business : Prons and cons of starting your own business : Steps to starting a new business : Business plan : Company registration : Budgets : Setting up your premises . Buying equipment : Design and production vyvle : Trigger -- Marketing research : Market research strategy : Market research brief : Identify sources of incormation : Market research information : Determine your target : Become a custoer for a day : How to conduct market research : Trend research : Know the ocmpetition : Pricing strategy : Speed to market -- Market and branding : Marketing strategy : Marketing brief : Market research : Branding : Marketing kit : Public relations : Advertising : Implementation -- Sales and negotiation : Sales and negotiation strategy : Sales brief : Customer list : Business to vustomers, B to C : Business to business - B to B : Preparing your products : Netotiation and closing the deal : After sales -- Design and production cycle : Design and production cycle : Design and production brief : Production plan : Research and sourcing : Fabric sourcing : Sourcing fashin industry/experts/factories/CMTs : Design development : Sell collection : Pre-production : Production : Distribution -- Sources of finance . Networking : Perosnal funds : Family and friends : Trade credit : Retained profit : Banks : Bunisess angels : Venture capital : Debt or equity financing : Lifecycle finance -- Small business accounts : Estimating the setup budget : Cash book accounting method : Profit and loss statement : Cash flow statement : Breakeven analysis : Balance sheet -- P^roject management skills : Project strategy : Project bried : Project planning and project control : Growth phases : Small business management Teamwork and leadership -- Case studies