Fashion forecasting / Evelyn L. Brannon

The fashion forecasting process : Trend casers - who, what, where, when, why and how ; Forecasting definde ; Forecasting specialties : Discovering the zeitgesit ; Defining Fashion ; Nystrom's framework for observing the zeitgesit ; Forecaster's toolbox: seeing the big picture ; Fashion directions ; Forecasting in the textile and apparel industries : Forecasting as a career ; Key terms and concepts ; Discussion questions -- Introducing innovation : Diffusion of innovation ; Characteristics of an innovation ; The consumer adoption process ; Fashion change agents ; Forecaster's toolbox: Visualizing the diffusion process : Fashion trends ; Evolution of a trend ; Trend analysis and synthesis : Consumer segmentation ; General Cohorts ; Lifastyle segments ; Lyfe stages ; Forecaster's toolbox: Visualizing target markets : Key terms and concepts : Discussion questions : Additional forecasting activities -- The direction of fashoin change : Fashion movement : The direction of fashion change : Trickle-down theory ; Trickle-across theory ; Trickl-up theory ; Directional theories of fashion change in tnadem : Long wave phenomenon and fashoin cycles ; Recycling fashion ideas ; Retro and vintage fashion ; The pendulum of fashion ; Wave dynamics : Key terms and concepts ; Discussion questions : Additional forecasting activities : Resource pointers -- Cultural indicators : Case: the future of ingormation : Navigating change : The process of long-term forecasting ; Naisbitt: megatrends ; Faith popcorn: clicking ; Stan Davis: Understanding a Blurred World : Profile: Iconculture : Balancing act: The edge of chaos ; Insights from chaos theory ; Insights about self-organizing systems : The balancing act: anticipation and improvisation : The balancing act: multiple time horizons : The long-term forecaster's toolbox ; Research strategy 1: Media scan ; Research strategy 2: Interviewing ; Research strategy 3: Observation ; Looking into the future: scenario writing ; Key terms and concepts ; Case revisited: the future of information : Additional forecasting activities : Resource pointes -- Color forecasting ; Objectives ; Case: a colorful season : Dimenstions of the color story ; Color in marketing ; Consumers and the psychology of color ; The language of color ; Color temperature and persona coloring ; Color names : Color cycles ; Long wave cycles ; Color cycles and cultural shifts ; Forecasting with color cycles : Color research : Color relationships across product categories : Profile: Leatrice Eiseman, executive director, Eiseman Center & Pantone Color Institute ; Sources for color ideas and palettes ; Techniques of trend analysis and synthesis : organizations for prefessional color forecasters ; Color association of the Uniited States (CAUS) ; Color Marketing Group (CMG) : Color planning inside the textile and apparel industries ; Forecasts at the beginning of the pipeline ; Apparel manufacturer's in.house forecast ; Forecasting at the end of the pipeline ; Color specification systems : Key terms and concepts ; Case: a colorful season revisited : Additional forecasting activities : Resource points -- Textil development : Case: textile trend watch : Fashion in fiber and fabric : Sources of innovation in textile development ; The timing of innovation ; Trade organizations and facbric councils : Profile: Kathryn Novakovic, director of fashion marketing, Cotton incorporated : Research seasonal trends ; Print shows ; Fabric fairs and trade shows ; Presentations ; Fabric libraries : Key terms and concepts : Case revisited: extile trend watch : Additional forecasting activities : Resource pointers -- The look: design concepts and style directions : Case: From catwalk to main street : Trend multiplication ; The first era of modern fashion ; The second era of modern fashion ; The third era of modern fashin : The fashion map ; Fashion geography ; Fashion off the runway ; Street fashion : Trend identification, analysis, and synthesis ; Visual core concepts ; Different designers with the same design concept : Profile: David Wolfe, Donegar Creative Services ; Trend dynamics: Label, Coattail, and Flow ; Trend analysis and synthesis : Key terms and concepts : Case revisited: from catwalk to main street -- Consumer research : Case: extending the line : Business begins and ends with the consumer : Listening to the voice of the consumer ; Asking "What" and "Why" questions ; Asking "What" and "How many" questions ; Consumer segmentation revisited : Profile: DeeDee Gordon, director of market research and product development, Look-Look ; A market of one: customization : Case revisited: extending the line -- Sales forecasting : Case: data on demand : The future -"real-time marketing" : Sales forecasting basics : profile: Brian Tully, operations manager, Lanier Clothes, Oxford Industries : Sales forecasting methods ; Time-Series techniques ; Correalation or regression techniques ; Qualitative techniques ; Figuring out sales forecasting ; Blending quantitative and qualitative techniques : Sales forecasting in context ; The product life cycle ; The business cycle : Data mining - a step towards "Real-time marketingt" : Strategic data partnerships and real-time marketing ; Automated replenishment systems ; Category management : Key terms and concepts : Case revisisted: data on demand -- Competitive analysis : Case: competitor alert : Competitive advantage ; Fashion brands and competitive advantage ; Retail formats and competitive advantage : Defining competitive analysis ; Profile: Ruth Stanat, president and chief executive officer, SIS International Research ; Question forming and information gathering ; Ethical and legal issues ; Methods of data analysis ; From competitive analysis to competitive advantage : Key terms and concepts : Case revisited: Competitor alert -- Presenting the forecast : Presentation design as a creative process ; Data gathering and pattern recognition ; Transforming data into information and knowledge : Trend reporting ; Trend map ; Trend boards : Presentation techniwques ; Speaking about fashion ; New presentation tools : Avoiding forecasting traps ; Avoiding traps in forecasting methods ; Avoiding traps in the forecast ; Avoiding traps in trend analysis ; Avoiding traps as a forecaster : Fashion on the web : Color, textile, and style forecasting ; Fabric councils and commissions ; Consumer research ; Business consulting/marketing ; Futurist ; Media analysis