The fashion intern / Michele Granger

Getting started What is an internship? : Common internship questions and answers : Recommended timeline for the internship : The un paid internship : Effective career planning ; Mind mapping ; Job search work schedule : Organizing the job search : Locating internship positions : Researching employers ; Using the internet as a tool ; Companies with internship programs : The international internship : The prospecting letter -- Writng a resumé and letter of application : Writing a resumé ; Resumé headings ; Resumé guidelines ; The scannable resumé ; Using a resumé organizational worksheet ; Reviewing the first draft resumé : Constructing a letter of application ; The structure of a letter of application ; Wrapping it up -- Applying and interviewing for the internship : The job application form ; Job application tips : Interview guidelines ; Before the interbiew ; Summary of pre-interview consideration : Practice to interview considerations : Practice to interview successfully ; Interview preparation tips ; Body language during the interview ; Assessment questions asked by ; Questions candidates ask employers : Common reason for rejection : Dressing for the interview : Educating the employer : During the interview : The professional portfolio ; Why should you develop a portfolio ; Organizing the portfolio ; Presenting the portfolio : Evaluating job-seeking assertives : After the interview ; Writing a thank-you letter : Evaluating an internship offer : Selecting the right internship : Negotiating the offer : Writting a follow-up letter : Finaliting internship plans -- Before settling in : On-the-job tips : A possitve attidude ; Initiative ; Assertiveness ; Confidentiality : The reality check ; Corporate culture ; Internship obstacles : Changing internship plans : The internship evaluation : Other practical considerations ; Housing ; Transportation ; Dressing for success : Modeling the way -- The company mission, image and location : The mission statement : Company objectives and goals : Market positioning : The company image ; Importance of company image ; Company image and positioning ; Company image and marketing ; Creating a company image ; Image variables : The company location ; The region ; The state ; The city ; The site ; Entertailing ; Location checklist : Designing effective selling space ; The exterior of the facility ; The interior of the facility -- The nature of the organization : Legal forms of ownership : Types of organization : Types of products offered : Extent of nonstore selling : Types of services offered : Extent departmentalization ; The operations and control function ; The merchandising function ; The personnel function ; The public relations function : The organizational structure ; Organizational communication channels -- The customer : The customer decision process : Market segmentation ; Demographics ; Psychographics ; Culture ; Social classes ; Reference groups : Mulstiple customer levels : Buying motives : Customer relations : Typer of services ; Levels of service ; Forms of service ; Customer service department/representative : Getting the product to the consumer ; Sales: personal and road ; Channel of distribution ; Conventional marketing channels ; Marketing channel flows ; Vertical marketing channels ; Horizontal multichannel ; Marketing channels ; Channel design alternatives ; Physical distribution -- The external environment and e-commerce : Subsets of the external environment ; The compatitive environment ; The economic environment ; The social/demographic environment ; The political/legal environment : E-commerce ; Storefront model ; E-catalog model ; Portal model ; Distributed storefront model ; Affiliate model ; Auction model ; On-line shopping mall model ; Content-attraction model ; Lowest price model ; Click-and-mortar model ; Members-only model -- Product identification : Porduct levels : Product classifications : The product life cycle ; Introductory stage ; Growth stage ; Maturity stage ; Decline stage : The product line : The product mix : Seasonality of the fashion industry : Branding and the product ; Branding terminology : Packaging and labeling -- Product development and design : What is product development? : Why the move into product development? : Types of product development business ; Retail product development ; Manufacturer product development : Creating a brand: Product segmentation : Branding and the customer ; A checklist for successful branding : What drives a brand? : Competition and product development : The merchandier's job : Planning for product development ; Line composition ; Line structure ; Line balance : Research and forecasting : The designer's jon ; The design process ; Color and labdips; prints and strikeoffs ; Technical design abd follow-up ; Editing and adoption -- Production : Preproduction planning : Production planning : Offshore production ; Import tariffs and quotas : In-house production : The manufacturing process ; The production pattern ; Grading and marking ; Spreading and cutting ; Assembling ; Finish and labeling : Distribution of the finished product : Costing the rpoduct ; Materials and findinfs ; Production labor ; Transportation ; Promotion ; Sales and support staff ; Overhead ; Distribution -- Pricing : The role of pricing : Setting the retail price : Variables in pricing decisions : Legal Restrictions in pricing : Pricing strategies ; Demand pricing ; Competitive pricing ; Price setting and price lining : price zones : Markup : Markdowns : Pricing guidelines -- Promotion : Promotion ; Buyer readiness state of the target market ; Avenues of promotion ; Choosing a message ; Personal and non personal communications ; Choosing the media type ; Setting he promotional budget : Setting the promotional mix ; Advertising ; Sales promotion ; Publicity ; Personal selling : Visual merchandising ; Colletcive feedback -- Case studies : Is it worh it? : I'd rather do it myself : The "Too-good-to-be-true intern" : A mixed message : Mission impossible? : A though decision -- Learning agreement for the internship -- List of resources for finding internships and researching employers -- Daily activity journal -- Weekly activity report -- Studen's internship summary -- Student's evaluation of the internship organization -- Internship supervisor's evaluation of the intern -- Intern's evaluation of the internship supervisor -- Self-evaluation by student intern