Fashion marketing / Edited by Mike Easey

Contributor(s):

Easey, Mike

Material type: Text

TextPublication details: Oxford : John Wiley & Sons, 2009Edition: 3rd editionDescription: 260 pàgines ; 24 centímetresISBN:

9781405139533

Subject(s):

Contents:

understanding fashion marketing : an introduction to fashion marketing / Mike Easey : the fashion market and the marketing envirionment / Christine Sorensen -- understanding and researching the fashion purchaser : the fashion consumer and organizational buyer / Mike Easey : fashion marketing research / Patricia Gray -- target marketing and managing the fashion marketing mix : segmentation and marketing mix / Mike Easey and Christine Sorensen : designing and marketing fashion products / Sheila Atkinson and Mike Easey : pricing Garments and fashion services / Mike Easey : fashion destribution / John Williams : fashion marketing communications / Gaynor Lea-Greenwood : fashion marketing planning / Mike Easey

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Llibre	IED Barcelona		M2.075 Fas (Browse shelf(Opens below))		Available		2022-0022
Llibre_M	IED Barcelona Sala	Marketing de la Moda - Fashion Marketing	M2.075 Fas (Browse shelf(Opens below))	Núm.	Available		2019-0714

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