Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce

Globalization: an introduction to fashion markets and fashion marketing / Tony hines -- From analogue to digital sypply chains: implications for fashion marketing / Tony Hines -- Developing a research agenda for the internationalization of fashion retailing / Christopher M. Moore and Steve Burt -- Retail brand marketing in the new millennium / Bill Webb -- The role of store image in the re-branding of selfridges / Andrew J. Newman and Nick Atkinson -- Store environmental of fashion retailers: a Hong Kong perspective -- The process of fashion trend development leading to a season / Tim Jackson -- Innovation management in creating new fashion / Beatrice Le Pechoux, Trevor J. Little and Cynthia L. Istook -- The mechanics of fashion / Pammi Sinha -- Consumers and their negative selves, and the implications for fashion marketing / Emma Banister and Margaret K. Hogg -- B2C online strategies for fashion retailers / Ruth Murphy and Margaret bruce