Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / by Dave Kerpen

By:

Kerpen, Dave

Material type: Text

TextPublication details: New York : McGraw-Hill, 2011Description: x, 260 pàgines ; 23 centímetresISBN:

9780071762342

Subject(s):

Contents:

listern first, and never stop listening -- way beyond "woment 25 to 54" define your targer audience better than ever -- think - and act - like your consumer -- invite your customers to be your first tans -- engage: create trude dialogue with, and between, your customers -- respond quickly to all bad comments, too -- be authentic -- be hones and trnsparent -- should you ask a lot of questions? -- provide value (yes, for free!) -- share stories (they're your social currency!) -- inspire your customers to share stories -- integrate social media into the entire customer experience -- use social network ads for greater impact -- admit when you screw up, then leverage your mistakes -- consistently deliver excietement, surprise, and delight -- dont' sell! just make it easy and compelling for customers to buy

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Llibre_M	IED Barcelona Sala	Management.Bussiness	R3.01 Ker (Browse shelf(Opens below))	Núm.	Available		2022-0107

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Previous	R1.075 Bro Change by design: how design thinking transforms organizations and inspires innovation	R2.02 Mar The design of business: why design thinking is the next competitive advantage	R2.02 Mar The design of business: why design thinking is the next competitive advantage	R3.01 Ker Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) /	R3.01 Kot Principles of marketing	R3.01 Kot Principles of marketing	R3.01 Mic Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /	Next

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