Marketing fashion / Harriet Posner
Material type: TextPublication details: London : Laurence King, 2011Description: 224 pags.; rústica il. col. ; 26 cmISBN:- 9781856697231
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | M2.075 Pos (Browse shelf(Opens below)) | Núm. | Available | 2019-0722 |
Browsing IED Barcelona shelves, Shelving location: Sala, Collection: Marketing de la Moda - Fashion Marketing Close shelf browser (Hides shelf browser)
M2.075 Moo Promoción de moda / | M2.075 Olm Marketing de la moda / | M2.075 Olm Marketing de la moda / | M2.075 Pos Marketing fashion / | M2.075 Sha Fashion buying : | M2.075 Tun Marcas de moda : | P2.075 Qua Quatre històries d'ExID: |
Structure of the fashion market : Fashin market sectors : Fashion market levels : Fashion cities and trade faris -- The marketing toolkit : What is marketing : Marketing definition : The marketing mix : The marketing mix today : Marketing strategy -- Research and planning : Marketing research : Market research : Planning and strategy -- Understangind the customer : Customer segmentation : Creating a customer profile -- Introduction to branding : Defining a brand : The purpose of branding : Developing and managing brand identity : Brand strategy and management -- Fashion promotion : The promotinal mix : Fashin advertising : Sales promotion : Fashion PR and publicity -- Careers in fashin marketing : Professional skills : Career choices : Applying for a job
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