Merchandising of fashion products / Doris H. Kinade : Fay Y. Gibson

Section I An integrated and customer center : Chapter 1 Merchandising defined with the FTAR complex ; FTAR supply chain members ; Brief history of the FTAR Industry and its changing ; Business orientation ; Uniqueness of textile products ; Organizational structure of FTAR companies ; Overview of merchandising activities : Chapter 2 Strategic planning ; History of strategic planning ; Strategic planning process ; Profit and Loss Statements ; Budgets ; Market plan ; Merchandising Plans -- Section II The total product: product demand, pricing strategies, and channels of distribution : Chapter 3 Product ; Types of merchandise ; Style structure ; Product categories ; Product sizes ; Industry zones ; Product life cycle as related to sale of fashion products ; Fashion, season, and trend modifiers to product classifications : Chapter 4 Price ; Pricing temrinology ; Product value ; Perceptions of price ; Pricing ; Specific pricing strategies ; Action plans or pricing policies for pricing strategies ; Markdowns ; Other price adjustments : Chapter 5 Positioning ; Definition of positioning ; Cues ; Image ; Brand strategy ; Types of brands ; Groups of brands : Chapter 6 Placement ; Levels of distribution ; Channels of distribution ; Overview of retail categories, retail types and store formats ; Traditional store-based retail types ; Nonstore retail types -- Section III tracking trends to forecast fashion change, its movement and direction : Chapter 7 Market research ; Market research process ; Types of research ; Types of data ; Sources of data ; Methods for conducting merchandising-related research ; Handling fashin-related data ; Value of the data ; Quality of the data ; Data and technology ; Ownership and management of data in a consumer centric partnership ; Use of the data ; Evaluation of vendors : Chapter 8 Scanning of the environments ; Cultural environmenttal scan ; Natural resources Environmental scan ; Technological environmental scan ; Business environmental scam (Macro-market scan) ; FTAR industry environmental scan ; Competitive product analysis : Chapter 9 People ; Demographics: Generational division ; Ethnicity ; Geographics ; Psychographics and lifestyle segmentations ; Behavioristics : Chapter 10 Fashion forecasting ; Fashion terminology ; forecasting of fashin trends ; Fashion direction and movement ; Fashion adoption theories ; Factors impacting or finluencing fashion ; Forecasting fashion trend elements -- Section IV Line development process cycle : Chapter 11 Line concept development ; Strategic planning outputs review ; Calendar development ; Market research and trend analysis activities ; Creative developmental activities ; Line plan summary development ; Tools for development activities : Chapter 12 Line product development ; Initiating the line product ; Product specifications ; Fabric sourcing ; First pattern development ; Fabric and color checks ; Manufacturability ; Quick costing ; Final costing ; Line release ; Freeze meeting ; Preparing the line for market : Chapter 13 Line product management ; Supply chain management ; Production sourgins stretegies ; Selection of the production source ; Selecting the right country for the right product ; Sourcing personnel ; Evaluating a source company; premanufacturing ; production patterns, grading, and markets ; Managing product trueness -- Section V buying-selling price : Chapter 14 Retail buyers prepare for market ; Financial planning ; Buying-selling curve ; Developing six-month merchandise budgets ; Technique for developing model stock merchandise budgets ; Product planning ; Six rights of merchandising : Chapter 15 Retail buyers shop the market ; Fashoin weeks ; Geographic locations of market centers ; Factors to consider for shopping the market ; Vendor selection ; Writting purchase orders and paying inovices ; Negotiating with vendors ; Vendor relationships : Chapter 16 Retail buyers translate market finding ; Presenting, promoting, publicizing, and placing the image ; Presentation techniques ; Creating the image through presentation ; Retail environment and retail image ; Merchandise presentation using the 3 X 3 method ; Coordinating the marketing tools of promotions, publicity, and packaging ; promotions ; Promoting vehicles ; Promotions including advertising ; Publicity ; Packaging