Product Management

By:

Lehmann, Donald& Winer, Russel

Material type: Text

TextPublication details: New York : McGraw-Hill, 2005Edition: 5 º ediciónDescription: 493 pagsISBN:

9780071238328

Summary: Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Llibre_M	IED Barcelona Sala	Marketing de la Moda - Fashion Marketing	R3.01 Leh (Browse shelf(Opens below))	Núm.	Available		2531000

Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.

There are no comments on this title.

to post a comment.