How to research trends : move beyond trend watching to kick start innovation / Els Dragt

By:

Dragt, Els

Material type: Text

TextLanguage: English Publication details: Amsterdam : BIS Publishers, [2017]Description: 199 pàgines : il·lustracions en color ; 23 cmISBN:

9789063694333
9063694334

Subject(s):

Subject: Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Llibre	IED Barcelona	Management.Bussiness	R3.012.12 Dra (Browse shelf(Opens below))	Available		2018-0898

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Inclou referències bibliogràfiques (p. 197-199)

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey

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