Licensing for growth : [how licensing can prove a winning strategy for businesses looking for growth] / Bruno Schwobthaler
Material type:
TextGreat Britain : [l'autor], 2015Edition: New 2015 editionDescription: 116 pàgines : il·lustracions en color ; 21 cmSubject(s): | Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Llibre | IED Barcelona Sala General / Recerca i Gestió | R3.056.591.2 Sch (Browse shelf(Opens below)) | Available | 2019-0290 |
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| R3.056.591.2 Mil Brand the change : | R3.056.591.2 Rob Beloved brands : | R3.056.591.2 Ros Friction : | R3.056.591.2 Sch Licensing for growth : | R3.056.591.2 Sla Creating a brand identity : | R3.056.593 Mcl The Medium is the massage / | R3.058.085.43 Lam Storytelling como estrategia de comunicación / |
What is licensing anyway? -- Licensing works for consumers -- Licensing works for business -- Licensing works for IP owners -- Licensing works for entertainment brands -- Why is licensing still underdeveloped? -- The importance of story telling -- Ten reason to consider licensing for your business -- Benchmarking -- The future of licensing -- Conclusion to part 1 -- Introduction: success stories told by those who made them happen -- LaCie -- NBA -- Panini -- Peppa Pig -- Smiley -- UEFA -- Chupa Chups -- LEGO
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