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The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb

By: Material type: TextTextLanguage: English Publisher: New York : PublicAffairs, [2016]Edition: First editionDescription: viii, 322 pàgines ; 25 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9781610396660 (cart.)
Subject(s): Additional physical formats: Versió electrònica: Signals are talking
Contents:
Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future
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Holdings
Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió R3.012.12 Web (Browse shelf(Opens below)) Available 2019-0581

Inclou referències bibliogràfiques (p. 293-310) i índex

Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future

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