The innovation matrix : 3 moves to design a winning strategy for innovation & intellectual property / by Deepika Jeyakodi & Mirjam E. Ros

By:

Jeyakodi, Deepika

Contributor(s):

Ros, Mirjam E.‏

Material type: Text

TextLanguage: English Publication details: Amsterdam : BIS Publishers, cop. 2019Description: 135 pàgines : il·lustracions en color ; 20 cmISBN:

9789063695200

Subject(s):

Summary: Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP―which is at the core of every innovation―as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. --

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Llibre	IED Barcelona	R1.016.7 Jey (Browse shelf(Opens below))	Available		2023-0069
Llibre	IED Barcelona Sala General / Recerca i Gestió	R1.016.7 Jey (Browse shelf(Opens below))	Available		2019-0613

Inclou referències bibliogràfiques (p. 132-134)

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP―which is at the core of every innovation―as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. -- Contracoberta

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