Popup republic : how to start your own successful pop-up space, shop, or restaurant / Jeremy Baras

The Pop-Up Industry : What Is a Pop-Up? ; The Makings of PopUp Republic ; Pop-Ups: The State of the Nation ; Pop-Ups: The State of the World ; The Size of the Pop-Up Industry in the United States ; The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies ; Interview with Florence Hardy, an Urban Economic Development Professional About Pop-Ups -- Becoming a "Popupreneur" : Are You a Good Candidate to Host a Pop-Up? ; A Day in the Life of a Popupreneur ; Choosing a Concept ; Creating a Concept vs. Creating a Concept That Sells ; What to Expect ; How to Manage It All ; The Day-to-Day ; What Is Success? ; Customers -- The Execution : Pop-Up Shops ; Interview with Greg Spielberg, Founder of Imagination in Space ; Planning Your Pop-Up Business ; Staffing ; Pop-Up Restaurants ; Food Trucks ; Interview with Jeff Wang, Owner/Operator of Yum Dum Food Truck in Chicago, Illinois ; Fashion Trucks ; Interview with Laura Layton, Owner of Tin Lizzy Mobile Boutique ; Pop-Up Spaces ; Interview with Aaron Gadiel, Shopping Center Executive ; Farmers Markets ; Flea Markets ; Yard Sales ; The Ideal Pop-Up Customer ; Case Study: The Launch of a Pop-Up Store ; Pop-Up Checklist -- What's Ahead : Reload, Fire, Aim ; Interview with Shuchi Naidoo, Founder of Twenty-Nine Calories Pop-Up Restaurant ; Look Out! Here Come the Big Brands and Big Malls ; Interview with Melinda Holland, SVP of Business Development, General Growth Properties ; Interview with Patty Hirt, Retail Development at General Growth Properties ; Pop-Ups: Why They Are Becoming Permanent ; Why Pop-Ups Make Sense for Baby Boomers

"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"-- Proveït per l'editor