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Holistic retail design : reshaping shopping for the digital era / Philipp Teufel and Rainer Zimmermann

By: Contributor(s): Material type: TextTextPublisher: Amsterdam : Frame Publishers, 2015Description: 399 pàgines : il·lustracions en color ; 24 cmContent type:
  • text
  • imatge fixa
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9789491727658
  • 9491727656
Subject(s): DDC classification:
  • 725/.21 23
LOC classification:
  • NK2195.S89 T48 2015
Contents:
Conté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design -- Strategy market: competitive and communicative strategies for retail archetypes -- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation -- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging -- Digital : Web/Devices -- Media : Advertising/Editorial -- Event : Event/Promotions -- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo
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Holdings
Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió A312 Teu (Browse shelf(Opens below)) Available 2022-0021

Conté: Market, warehouse, museum: the strategic situation of retail and consequences for holistic retail design -- Strategy market: competitive and communicative strategies for retail archetypes -- Stategy in application: fifteen design strategies in masterful execution : Authenticity ; Contextualisation ; Curation ; Deconstruction ; Exclusivity ; Fusion ; Gamification ; News value ; Participation ; Poesy ; Prosuming ; Simplicity ; Storytelling ; Trading up ; Transformation -- Customer touchpoints: in search of uniqueness and integration : Stationary : Frontage/Windows ; Store/Design ; Signage ; Packaging -- Digital : Web/Devices -- Media : Advertising/Editorial -- Event : Event/Promotions -- Best practice: five paradigmatic cases of holistic retail design : Aesop ; Comme des Garçons ; Nike ; Selfridges & Co. ; Uniqlo

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