La estrategia del océano azul : cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante / W. Chan Kim, Renée Mauborgne

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TextSeries: Management (Verticales de Bolsillo)Publication details: Barcelona : verticales de bolsillo, 2008Description: 283 pàgines : il·lustracions, gràfics ; 20 centímetresISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Llibre	IED Barcelona	R1.012.2 Cha (Browse shelf(Opens below))	Available		2023-0033

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Títol original: Blue ocean strategy, how to create uncontested market space and make the competition irrelevant

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