Power brands : measuring, making, and managing brand success / Hajo Riesenbeck and Jesko Perrey
Material type: TextPublication details: Weinheim : Wiley-VCH, 2007Description: xviii, 348 pàgines : il·lustracions, color ; 25 centímetresISBN:- 9783527502820
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Llibre | IED Barcelona | R3.056.591.2 Rie (Browse shelf(Opens below)) | Available | 2023-0044 |
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A2.055.02 Eco Ecological footprint architecture : diseño responsable y sostenible con el medio ambiente | P(ROC) Roc Roca : 100 años diseño a diseño / | R1.012.2 Cha La estrategia del océano azul : cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante / | R3.056.591.2 Rie Power brands : measuring, making, and managing brand success / | A.017.2 Fis luz = light / Joachim Fischer | G31/32 Amb Formato / | G31/32 Amb Layout / |
Inclou bibliografia i índex
what brands can do, and what makes them stron : what brands mean for consumers and companies : the secret of string brands : McKinsey BrandMetrics -- measuring brands : thre brand relevance tachometer: assessing the relative importance of brands : market segmentation: identifiying and selecting the right target gropus :the brand diamond: developing a precise understanding of brand image : the brand purchase funnel: measuring and quantifying brand performance -- making brands : brand driver analysis: deriving strategic brand direction and initiatives for growth : pathways analysis: defining and synthesizing the brand promise and putting it into operation : brand portfolio management: coordinating multi-brand strategies systematically : the brand personality gameboard : enriching brands with the right emotions : interview with prof. Dr. Ing. Wolfgang Reitzle >consistency takes absolute priority< --managing brands : marketing roi: quest for the holy grail : the brand cockpit: collecting and using data systematically and effectively : brand delivery: how to bring the brand promise to life across all customers : the brand organization: systems and rquirements : involving external service providers: true partnerships that lead to joint success : interview with Chris Burggraeve >new models and measurements to stay the number one global brand in the digital age -- power brands: ten perspectives
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