IEDBarcelona

Image from Google Jackets

The price advantage / Michael V. Marn, Eric V. Roegner, Craig C. Zawada.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, c2004.Description: xvi, 288 pàgines : il·lustracions ; 24 centímetresISBN:
  • 0471466697 (CLOTH)
Subject(s): DDC classification:
  • 658.8/16 22
LOC classification:
  • HF5416.5 .M365 2004
Online resources:
Contents:
Pricing fundamentals : introduction : the three levels of price management -- exploring the levels : transaction : product/market strategy : industry strategy -- special topics : new product pricing : solutions, bundles, and other packaged offerings -- unique events : postmerger pricing : price wars -- expanding the boundaries : technology-enabled pricing : legal issues -- bringing it together : pricing architecture : dricing pricing change : the monarch battery case : epilogue -- sample pocker price and pocker margin waterfalls -- antiturust issues -- list of acronyms
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona R1.012.2 Mar (Browse shelf(Opens below)) Available 2023-0128

Includes bibliographical references and index.

Pricing fundamentals : introduction : the three levels of price management -- exploring the levels : transaction : product/market strategy : industry strategy -- special topics : new product pricing : solutions, bundles, and other packaged offerings -- unique events : postmerger pricing : price wars -- expanding the boundaries : technology-enabled pricing : legal issues -- bringing it together : pricing architecture : dricing pricing change : the monarch battery case : epilogue -- sample pocker price and pocker margin waterfalls -- antiturust issues -- list of acronyms

There are no comments on this title.

to post a comment.

Powered by Koha