TY  - BOOK
AU  - Al Ries,Raul ; Trout,Jack
TI  - The 22 inmutable laws of marketing: : Violate them at your own risk
SN  - 0-88730-666-7
PY  - 1993///
CY  - New York
PB  - Harper Colilns Books
KW  - Estrategia
KW  - Marketing.  Concepto  y fundamentos
ER  -