TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: : an integrated marketing communications perspective
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Publicidad-
KW  - Manuales
KW  - Promoción de ventas
ER  -