TY  - BOOK
AU  - Altstiel,Tom ; Grow,Jean
TI  - Advertising creative: : strategy, copy + design
SN  - 9781412974912
PY  - 2010///
CY  - London
PB  - SAGE
KW  - Publicidad. Campañas
KW  - Advertising
UR  - http://www.sagepub.com/textbooks/Book237172#tabview=title
ER  -