Vollmer, Christopher <br/><br/>
Always on :  advertising, marketing and media in a era of consumer control / 
Christopher Vollmer with Geoffrey Precourt 
 - New York :  McGraw-Hill,  2008 
 - 215 p. :  il. ;  21 cm 
<br/><br/><label>ISBN: </label>9780071508285 
<br/><br/><label>LCCN: </label>000002912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Màrqueting