TY  - BOOK
AU  - Kawasaki, Guy, 1954-
AU  - Fitzpatrick, Peg
TI  - The art of social media: : power tips for power users
SN  - 9780241199473
PY  - 2014///
CY  - [London?]
PB  - Portfolio Penguin
KW  - Medios de comunicación social
N1  - How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together.
ER  -