TY  - BOOK
AU  - Roam, Dan
TI  - The back of the napkin: solving problems and selling ideas with pictures 
SN  - 9780462099477
PY  - 2011///
CY  - London
PB  - Marshall Cavendish Business
KW  - Visualització
KW  - lemac
KW  - Creativitat en els negocis
N1  - Índex; introductions -- a whole new way of looking at business : which problems, which pictures, and who is "we"? : a gamble we can't lose: the four steps of visual thinking --
ER  -