TY  - BOOK
AU  - Kim, W. Chan
AU  - Renée Mauborgne
TI  - Blue ocean strategy: how to create uncontested market place and make the competition irrelevant 
SN  - 9781591396192
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Estrategia y gestion de  empresa. Entrepreneur&Innovation
N1  - Blue ocean strategy : creating blue oceans : analytical tools and frameworks -- formulating blue ocean strategy : reconstruct market boundaries : focus on the big picture, not the numbers : reach beyond existing demand : get the strategic sequence right -- executing blue ocean strategy : ovecome key organizational hurdles : build execution into strategy : conclusion: the sustainability and renewal of blue ocean stretegy
N2  - Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans
UR  - http://www.blueoceanstrategy.com/
ER  -