TY  - BOOK
AU  - Brown,Tim
TI  - Change by design: : how design thinking transforms organizations and inspires innovation
SN  - 9780061766084
PY  - 2009///
CY  - New York
PB  - Harper Collins Publishers
KW  - Empreses
KW  - Reorganització
KW  - Direcció i administració
KW  - lemac
KW  - Disseny industrial
KW  - aspectes econòmics
KW  - Design thinking
N1  - getting under your skin, or how design thinking is about more than style ; converting need into demand, or putting people first ; a metal matrix, or "these people have no process" ; building to think, or the power of prototyping ; returning to the surface, or the design of experiences ; spreading the message, or the importance of storytelling ; design thinking meets the corporation, or theaching to fish ; the new social contract, or we're all in this together ; tdesign activism, or inspiring solutions with global potential ; designing tomorrow - today ; redesigning design
ER  -